Cellular Phone Statistics

According to comScore, an industry leader in measuring the digital world the following was reported,

• A total of 234 million people in the U.S. ages 13 and older used mobile devices in Q4 2009
• 89% of US workers have a cell phone
• 66% of Americans aged 30-49 use text messaging

Text Messaging/Phone Statistics

In 2009, The Wireless Association (CTIA) and The Nielsen Company documented the following:

• 95% of all text messages, were read
• 5 billion text messages were generated each month in the U.S.
• 257 million U.S. consumers owned portable devices
• 62% of the revenue from a single sale was attributed to SMS-based coupons

Email/Internet Statistics

In 2009 the Pew Internet and American Life Project and the Digital Future Report at the USC Annenberg School, documented the following:

• 80% of Americans use the Internet
• 61% of U.S. households have at least one computer
• 65% of all Internet users buy online
• 97% of Internet users use email. Of those, 57% do this as part of a typical day
• 51% of Internet users reported that they are members of an online community
• 247 billion emails were sent each day

Latest Headlines

Google exec: Mobile to soon have more targetability than TV, radio or Internets
NEW YORK – Two-thirds of the world’s population has a mobile phone subscription, 4 billion people. Mobile will create the ability to individually target more people than any other channel, according to Google.

"What’s driving this mobile adoption? Computing, connectivity and the cloud,” said Alex Barza, New York-based mobile ad sales lead at Google. “What’s different about mobile today ... the computing power of these phones."

Mobile Commerce has Arrived
People are showing their willingness to buy goods and services via their handsets, and not just ringtones and wallpapers, but everything from books, movies and music to tickets, flatscreen TVs, fashion apparel and even cars. And retailers are seeing more conversions at a lower cost using mobile channels. Want the whole story? Click here

-- Dan Butcher, Staff Reporter
Mobile Marketer

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